While giving out birthday cards is not a necessity for your business to run smoothly, you can enjoy some important benefits when you decide to put time and effort into being generous. It is fairly common for businesses to give these cards to customers that they are trying to attract with potential savings, but you should also focus on giving birthday cards to your own employees and people you work with regularly.
Ideally, you want to deliver the right message when giving these cards.
Lighthearted
An excellent opportunity for lightheartedness in a card is with your employees. When employees get to see you in a laid back manner on certain occasions, you can create a better work environment for them.
Sincere
The best time for a sincere message is when you give a birthday card to someone from another business. It is important to strengthen your relationship with these individuals as you may rely on their help. While a lighthearted card could work, you are better off taking the safe route with a sincere card.
Personal
It is imperative to make each birthday message personal, but you can personalize some more than others. Ideally, you want to avoid trying too hard to create a personalized message, so just let it flow naturally.
As you get to know your employees better, along with the people you collaborate with frequently, you will gain a better perception on what type of message each individual will enjoy reading the most. A birthday card is a nice gesture, but you also want to get the greatest response from your efforts.
Whitney Hammond is President of hammond.com and got his start in the greeting card business at the ripe old age of eight, selling holiday cards off the back of Boys’ Life magazine to friends and family. The little like was hoping to sell enough cards to qualify for the neat prizes featured on the magazine’s back cover.