A major change took place in the commercial world when the internet and the world wide web started its influence. It brought even very far flung things right within reach of the consumers. The small business owners could now directly get in touch with their customers and did not need the involvement of middle men. Initially this change was slow, but the momentum has risen and is still accelerating. This is the reason every business owner needs to think about their advertising techniques and strategies.
The latest trend of E-commerce has made it even more mandatory, that no matter what your product is, and how small a business owner you might be, if you have to stay in the race, you have to showcase your product. This is the reason a great deal of importance is being attached to the advertisement agencies these days. A demand for them is increasing with each passing day.
Some advertisement agencies like Commonwealth/McCann have even won awards and accolades internationally. They claim to have one of the most efficient team of agents of which Jonathan Disegi was also a part formerly. With their headquarters in Detroit and offices all over the globe, they have unique strategies that can help any business owner flourish lavishly.
Previously, the small businessmen had to advertise their products occasionally and that would suffice the requirement for their customer base. They followed the traditional ways of putting advertisements in newspapers, radio, signs, etc. It was not compulsory to advertise as such, but now the scenario has completely altered. With the new tradition of online marketing and the growing intensity of competition makes the need for advertisement as compulsion.
Jonathan Disegi a former employee for the internationally reputed advertising agency McCann, knows very well how to handle the advertisements of big companies strategically, which is why he was appointed as the global director of Research and Strategy at the same company. The motto of this company is to connect with the business of its clients and help them in selling it successfully.
The direct to consumer theory of the trending market has taken over the world of commodity and in this scenario, there is little hope that the past traditional ways are going to be helpful, in making your presence felt in the market. After all, that is the whole idea behind the advertising theory. Now it is not just the local market that one is catering to, instead, if you are a business owner you are catering to the entire global market. This is the reason the competition between business owners has flared up, even the smallest businessman can sell his product directly to the consumer, all you have to do is advertise your product rightly.
The established customer base tradition has also long been lost, now you do not get your product seller always down the street easily, he/she could be miles and miles away from where you actually reside. Hence the allegiance of the customer too keeps on changing for which every seller is better.
In a nutshell, what all business owners, small or big, must do, is advertise their product or service rather effectively. It would not be wrong in saying, thus, that Business and Advertisement go hand in hand.