Candy is available in different shapes, colors, tastes, styles, etc. There is a flavor made to satisfy the taste buds of everyone. Kids and even some adults love consuming this product. Different brands are producing eye-catching and delicious candy. They are all competing to stand out and make consumers choose their product rather than that of the competition. One way to do this is with the help of customized candy boxes.
Importance of Candy Boxes
Candy boxes wholesale and others are important because of the following reasons:
- Provide the candy with a safe enclosure that keeps it protected from germs and other influences
- Allows the candy to remain in its original shape
- Let’s transportation be possible
- Stores the product till it is brought
- Advertises and markets the candy
- Allows customers to increase and so profits
Now that you know the importance of candy boxes, let us look at which ones are the best to attract consumers.
Those that are Strong
The boxes that you get must be of good quality. It is possible to get cheap candy boxes that are sturdy. People are drawn towards strong ones as they think that the product is of an amazing quality like its packaging.
To get something strong you need to keep in mind the material that it is made from. You have to look for the one that is preferable for candy and will also keep it fresh and remaining in perfect taste. The packaging must not suffocate the product that its shelf life decreases.
Popular choices for packaging include cardboard, Kraft. Corrugated cardboard is preferred for shipping boxes. These choices are sturdy and will keep the candy protected. It will keep it safe from external influences that can harm it.
The material must also not contain any harmful substances that can harm the candy in any way. These options are regarded as safe also.
Must favor the Planet
Consumers are drawn towards wholesale candy boxes which are good for the environment in the same way that they should be good for health. The material must be recyclable and should be able to be reused. This type will reduce packaging pollution.
There are plastic options that contain harmful chemicals and plastic also pollutes the environment. The above materials are all ecofriendly in nature and so consumers will be attracted to the candy that is packaged in them. Cardboard candy boxes may be able to be reused and recycled as well and so are preferred rather than plastic.
Should be Informative
The informative packaging is liked by consumers as they get to know all details about the candy. Candy boxes should give information on them which lets consumers know all about the product. However, you must only add what is necessary as no one has time to read much. It should be short and engaging.
Some details that need to be included are the ingredients, nutritional information. With this people will know what is present in the product they are consuming. The expiry date has to be given as well. Quantity and weight are also provided. State the flavor or flavors present inside.
All this information helps people know what the product is and what it has. Some brands include signs that help people out. For instance, they state if the packaging is recyclable. The Halal sign is added for Muslims to know if the ingredients are suitable for them. The Kosher one is for Jews.
Everyone prefers buying candy that they know about instead of getting the one that they have no details about.
Any details that you add, make sure that you choose a readable font for them. The font must not get mixed in the background color. You can choose a font style related to who your candy is for. If it is for kids, then fun ones look good for instance.
The brand must be recognizable
When customers have brought one of your candy products and they like it, they will want to buy from you again. To help them recognize your brand you should get custom candy boxes with a logo. The logo aids people in knowing which products are from your business. Customers will notice them in a store or online and want to try them out.
Other details that you can state include the country of manufacture, contact details like the address and phone number in case any customer wishes to contact you.
Packaging that looks amazing
Customers like things that are amazing and look good. They are attracted to these. Therefore, you have to make the candy packaging look wonderful.
If you have designed awesome looking candy, show it with the help of a window box that has a transparent window.
To do this take out time and research what your consumer base likes. According to this, you can design the box so that they are drawn towards it. Color, images, graphics, designs all have to be considered here. They must all work with one another so that something amazing can be created.
If the candy is for kids then it is better to choose bright colors and cartoon images. These attract kids towards the candy. It can be known that it is for them as well. Candy for adults will be more decent with sophisticated colors and images. You can use pretty patterns on this as well.
Custom made candy boxes which cater to the needs of consumers is the one that they like. The box should be functional, easy to open, carry, etc. It should let people know exactly what they are buying. No doubt the candy has to be of good quality, but the packaging is what will draw people towards a new business and make them want to try out the product. The above points can be remembered when designing and creating packaging that your particular consumers will like.